DoubleLoop
Security • B2B • SaaS
research, personas, user testing, information architecture, prototypes, interaction and visual design
DoubleLoop is a visual strategy mapping platform that connects work and metrics to provide a real-time dashboard of strategy performance. It allows users to send automated reports and analyze how their strategy can be optimized.
Customers of DoubleLoop, including product and growth teams at Amplitude and SpotHero, have leveraged the platform to identify metrics that were harming their business, uncover work initiatives misaligned with company objectives, and resolve situations where two teams were working at cross purposes. Additionally, DoubleLoop has helped increase company-wide morale by enabling better autonomous decision-making.
UI Design
analyzing correlations between factors provides deeper insights into business drivers, allowing for continuous refinement of the strategy. In this example one can see positive correlation between personalization, session frequency and profit.
Iterative Design
In later iterations, a roadmap was added
.... report
Userflow Design
In later iterations, a roadmap was added
Developing a strategy map helps align stakeholders and teams on creating impact while connecting to tools used for analyzing and reporting strategy performance. By importing work from platforms such as Jira, Asana, and Linear, and metrics from sources like Snowflake, Amplitude, and Mixpanel, users can obtain a real-time view of their strategy. Integrating the strategy with tools like Jira ensures that business context remains central to day-to-day operations.
UI Design
Additionally, analyzing correlations between factors provides deeper insights into business drivers, allowing for continuous refinement of the strategy.
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